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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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Zapier ad displaying five company logos including Vector Media and Orchard against a purple background. Text reads: "Businesses get more done when everyone automates. Just ask these 5 companies." Download now button visible.
Zapier
Zapier
SaaS / Software
Trust
Social Proof
Linkedin
Zapier ad showing a man in a light blue shirt holding a snack bar against a beige background. Text reads: "Crush deals like a champ. Put AI orchestration to work." Get started button visible.
Zapier
Zapier
SaaS / Software
Fun
Linkedin
Zapier ad featuring Vector Media case study with illustration of stacked forms transforming into Zapier logo. Text reads: "From 29 manual steps to just one click. See how Vector Media sped up onboarding with Zapier." See how they did it link visible.
Zapier
Zapier
SaaS / Software
Trust
Social Proof
Numbers
Linkedin
Zapier ad showing a smiling man at a laptop alongside a workflow diagram connecting Airtable and OpenAI icons to create a new post. Text reads: "Turn your blogs into social media gold with Zapier's Airtable and OpenAI integration." Learn More button visible.
Zapier
Zapier
SaaS / Software
Awareness
Product
Linkedin
Zapier ad featuring illustration of a smiling woman with multiple arms juggling tasks against a dark brown background. Text reads: "Know where you stand. Get your AI readiness score in two minutes."
Zapier
Zapier
SaaS / Software
Trust
Lead Gen
Linkedin
HeyGen ad styled as a social media post showing side-by-side comparison of a real person and their AI avatar. Text includes user testimonial: "My parents weren't able to tell it's AI, so it's pretty damn close!" Labels read "Left: Real Me" and "Right: HeyGen AI Avatar."
HeyGen
HeyGen
AI / Data
Trust
Social Proof
Meta
HeyGen ad with illustration of three identical animated figures with curly hair wearing futuristic suits, pointing at each other. Text reads: "Clone Yourself with HeyGen. Ever wish there were two of you? Now there can be. Meet your HeyGen clone."
HeyGen
HeyGen
AI / Data
Fun
Meta
HeyGen ad featuring the platform interface with a man in an orange shirt as the video subject, alongside avatar options, emotion settings, and language selection panels. Text reads: "AI video projects? Manage like a pro."
HeyGen
HeyGen
AI / Data
Product
Meta
HeyGen ad displaying a language selection interface with flags for Chinese, Spanish, German, French, and Japanese against a light blue background. Text reads: "Sound like you, in 170+ languages. AI voice cloning, now available."
HeyGen
HeyGen
AI / Data
Numbers
Meta
HeyGen ad showing a smiling woman with multiple AI-generated avatar versions of herself fanning out behind her. Text reads: "Film Yourself once. Get your AI avatar to be on camera." HeyGen.com visible.
HeyGen
HeyGen
AI / Data
Awareness
Meta
Synthesia ad featuring a microphone, video camera, and scripts engulfed in flames against a beige background. Text reads: "More Training Videos, Less Chaos. Switch to Synthesia."
Synthesia
Synthesia
AI / Data
Fun
Linkedin
Synthesia ad comparing two timelines for making training videos. Left side shows 17-day traditional process with steps like scripting, filming, and post-production. Right side shows same-day completion with Synthesia. Text reads: "Making Training Videos: Before Synthesia vs With Synthesia."
Synthesia
Synthesia
AI / Data
Comparison
Linkedin
Synthesia ad displaying multiple app icons including Premiere Pro, After Effects, Zoom, Teams, Canva, and others scattered on a purple background with a dotted line connecting them. Text reads: "Training folks, you have [these tools]. But you could have Synthesia."
Synthesia
Synthesia
AI / Data
Awareness
Linkedin
Revid.ai ad on dark blue/teal background showing person at video editing workstation. Headline Too much time editing? Save hours with Revid AI. Floating video thumbnails display view counts: 5.1M, 1.4M, 2.7M, 1.2M, 6M. Revid.ai logo at top.
Revid.ai
Revid.ai
AI / Data
Numbers
Awareness
Meta
Synthesia ad showing the platform interface with an AI avatar named Julia speaking on screen, alongside scene thumbnails and editing tools. Text reads: "Hey Bombardier, still filming every video? There's a faster way..."
Synthesia
Synthesia
AI / Data
Fun
Product
Linkedin
Synthesia ad displayed on a building billboard featuring a laptop showing a training video with "SCORM" in large text. Text reads: "Now that we've triggered mild PTSD among training managers, please consider making your training videos less painful with Synthesia."
Synthesia
Synthesia
AI / Data
Testimonial
Linkedin
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