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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

Type
Industry
Platform
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Zapier ad on beige background with headline Crush deals like a champ and subhead Put AI orchestration to work. Features man in light blue shirt holding a snack bar. Zapier logo bottom left with orange Get started button.
Zapier
Zapier
SaaS / Software
Fun
Linkedin
Zapier case study ad on dark purple background with mint green content area. Headline From 29 manual steps to just one click featuring Vector Media logo. Shows illustration of stacked form fields transforming into Zapier icon. CTA reads See how they did it with arrow.
Zapier
Zapier
SaaS / Software
Fun
Linkedin
Zapier ad on dark brown/black background with headline Know where you stand. Illustration of woman with multiple arms juggling tasks on beige backdrop with orange accent bar. CTA text reads Get your AI readiness score in two minutes. Orange Zapier logo at top.
Zapier
Zapier
SaaS / Software
Lead Gen
Linkedin
Incident.io ad on beige background with headline More than just a wake-up call. Tagline Incidents don't stop when you are paged, neither do we. Shows workflow cards with arrows: Payment page is down, Investigating the incident, Updating the status page.
Incident.io
Incident.io
AI / Data
Awareness
Product
Linkedin
Incident.io co-branded ad with Upwork logo on beige background. Headline reads Your marketplace runs 24/7. So should your incident response. Subtext Built for distributed teams doing more with less. Orange Hire the best incident tool button. Incident.io flame icon top right.
Incident.io
Incident.io
AI / Data
Social Proof
Linkedin
Incident.io co-branded ad with Coupa logo on beige background. Headline reads 900+ engineers. Fortune 500 expectations. Zero room for downtime. Subtext about incident response for procurement platforms. Orange Keep Coupa flowing button. Incident.io flame icon top right.
Incident.io
Incident.io
AI / Data
Social Proof
Linkedin
Incident.io ad on orange background with headline One platform, fewer tools and tagline So good you'll break things on purpose. Features dark red pill buttons listing AI SRE, On-call, Incident response, Insights, Pay calculator, Powerful routing, and Status pages. White logo at top.
Incident.io
Incident.io
AI / Data
Product
Linkedin
Mercury IO card ad on light purple grid background with headline The card that pays you back. Shows dark purple credit card labeled Bob's Credit Card with Active status and Mastercard logo. Cashback deposited notification shows $1,398.67.
Mercury
Mercury
Fintech
Numbers
Product
Linkedin
Mercury ad on light purple/lavender background with headline Join 300,000+ startups. Shows white Mastercard debit card floating above grid of transparent cards. Banking disclaimer at bottom.
Mercury
Mercury
Fintech
Social Proof
Numbers
Meta
Mercury ad on dark gray gradient background with headline Personal banking that's three steps ahead. Shows UI mockup of incoming $12,458 being auto-split: 50% to Household, 30% to Investments, 20% to Travel. Banking disclaimer at bottom.
Mercury
Mercury
Fintech
Product
Awareness
Meta
Deel ad featuring woman on laptop with blue gear graphics and country flags (UK, Australia, India, +48). Headline Global hiring (without chasing third parties). Blue wave footer with white Learn more button.
Deel
Deel
Fintech
Awareness
Lead Gen
Linkedin
Deel ad with split layout comparing From 15 local payroll vendors (messy diagram) to one global partner (clean Deel UI showing $234,580 payroll complete with country flags). Navy footer with Learn more button.
Deel
Deel
Fintech
Comparison
Product
Linkedin
Deel ad on cream and dark purple background with headline 60% less processing time. 67% ROI. Do it all with Deel. Features purple alarm clock and bar chart illustrations. Tagline Your forever people platform. Black Learn more button.
Deel
Deel
Fintech
Numbers
Lead Gen
Linkedin
Deel ad showing global hiring with blue globe graphic. Employee cards for Emir O. (Turkey, Onboarding), Mariam P. (Malaysia, Ready to start), and José M. (Spain, Active). Headline Hiring somewhere new? We've got you covered. Black Make the switch button.
Deel
Deel
Fintech
Product
Awareness
Linkedin
Deel co-branded ad with Airwallex on yellow textured background. Features testimonial from Jack Zhang, CEO, about hiring global talent at startup speed. White testimonial card with profile photo. Black Learn more button.
Deel
Deel
Fintech
Testimonial
Trust
Linkedin
Typeform Get Real report ad on gray background with glitchy human figures. Stats: 59% of consumers want AI disclosure, 21% say AI marketing reduces trust. Learn more in the full report CTA.
Typeform
Typeform
Numbers
Linkedin
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