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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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Industry
Platform
Type
Platform
Industry
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2
Instantly testimonial ad featuring a social media post from Alex Siderius, CEO at Webaware, praising the platform for email outreach and unlimited email accounts. Post shows 15 comments, 4 retweets, 96 likes, and 3.4K views.
Instantly
Instantly
SaaS / Software
Testimonial
Meta
Instantly ad showing a hand pointing at a laptop screen displaying the Instantly website with the headline "Like ChatGPT, but it closes deals" and various campaign suggestion buttons.
Instantly
Instantly
SaaS / Software
Fun
Awareness
Meta
Dropbox technical diagram on a black background showing a flowchart of their search architecture, with pink-highlighted boxes for Query context, Doc relevance evaluation, LLM inference, and Query context cache, connected by arrows indicating data flow and tool calls.
Dropbox
Dropbox
Lead Gen
Linkedin
Dropbox DocSend ad on a lavender background displaying the permissions interface with options for Add watermark, Require NDA, Require email, and Link expiration for document sharing. Text reads: "Confidently share financials. Close deals faster."
Dropbox
Dropbox
Awareness
Product
Linkedin
Dropbox Dash ad on a dark green background showing the AI chat interface answering a question about Q3 campaign deck feedback with bullet points. Text reads: "Turn feedback into final faster." Try it free button visible.
Dropbox
Dropbox
Product
Awareness
Linkedin
Dropbox Dash ad showing a man wearing a bandana working on a laptop in an office setting. Quote reads: "I'm spending more time thinking, shaping ideas, and creating work that matters. Not because I'm working more, but because of Dropbox Dash."
Dropbox
Dropbox
Testimonial
Linkedin
Dropbox Dash ad showing the platform interface with a "Race Day Project Plan" featuring a McLaren Formula 1 car image. Quote reads: "Dash helps us plan and deliver campaigns, from kick-off to launch." Attribution: Jonathan Drakes, Director, Brand & Strategy, McLaren Racing. Official Technology Partner badge with Mastercard logo visible. Try it free button.
Dropbox
Dropbox
Testimonial
Social Proof
Linkedin
Dropbox DocSend ad featuring a line illustration of two people viewed from above, collaborating over a tablet showing charts at a desk. Text on lime green background reads: "Your next deal, simplified."
Dropbox
Dropbox
Awareness
Linkedin
Grammarly advertisement with black background demonstrating the product's fluency feature. Shows a Slack message interface mockup with Slack logo. Message reads 'Hi Jessica, We'll achieve this update by tomorrow morning' with 'achieve' highlighted and underlined. A Grammarly suggestion popup displays 'Fluency' feedback with a red dot indicator, offering alternative words 'finish' and 'complete' in green pill buttons, with explanation text 'Achieve may be the wrong word for this context.' Headline below reads 'Find the right words with Grammarly' with small Grammarly 'G' icon. Teal 'Download Grammarly' CTA button at bottom. Grammarly logo in white at top
Grammarly
Grammarly
AI / Data
Awareness
Meta
"Grammarly advertisement with bright lime green background. Headline reads 'Seamlessly works where you do.' Body copy states 'Grammarly works in 500,000+ apps & websites – more than any other AI writing tool.' Features a curved black shape in the bottom right corner and white 'Try it for free' CTA button. Grammarly logo with green 'G' icon in top left."
Grammarly
Grammarly
AI / Data
Fun
Meta
"Grammarly advertisement with bright lime green background. Headline reads 'Seamlessly works where you do.' Body copy states 'Grammarly works in 500,000+ apps & websites – more than any other AI writing tool.' Features a curved black shape in the bottom right corner and white 'Try it for free' CTA button. Grammarly logo with green 'G' icon in top left."
Grammarly
Grammarly
AI / Data
Awareness
Meta
Grammarly advertisement with solid teal background showing a 'Direct Message' notification mockup with a crossed-out eye icon. Warning text reads 'This message contains no clear call to action, which your team may find confusing.' Bright yellow 'Do better work with Grammarly' CTA button at bottom. Grammarly logo with white text in top left corner."
Grammarly
Grammarly
AI / Data
Product
Meta
Grammarly advertisement with teal grid background featuring a playful email concept. Headline asks 'Wanna wail in email?' Shows a Gmail compose window mockup with text 'Write candid, send diplomatic. Just highlight for Grammarly to bail you out.' Left side features frustrated/angry emojis (😤🤯😭&$!#%) transforming into professional emojis on the right (🤝😌📋👍💼). Grammarly logo in bottom right corner.
Grammarly
Grammarly
AI / Data
Fun
Meta
marly testimonial advertisement with dark teal gradient background. Features a customer quote from Lauren Kopulsky, Director of Communications at Iterable, with her circular profile photo. Quote reads 'Grammarly is like having another person on my team, making sure I'm working faster and better.' Mint green 'Get Grammarly today' CTA button at bottom. Grammarly 'G' logo in top left corner."
Grammarly
Grammarly
AI / Data
Numbers
Meta
Zapier ad on beige background with headline Get luscious, flowing campaign insights and subhead Put AI orchestration to work. Shows person with long flowing hair resting chin on hand. Zapier logo bottom left with orange Get started button.
Zapier
Zapier
AI / Data
Fun
Linkedin
Zapier ad on dark purple and lavender split background. Headline Businesses get more done when everyone automates. Just ask these 5 companies. Shows five company logos in white rounded squares including Vector and Orchard. Orange Download now button.
Zapier
Zapier
SaaS / Software
Fun
Linkedin
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