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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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Riverside ad displaying a grid of popular podcast thumbnails including All the Hacks, On Purpose with Jay Shetty, How I Built This, Lenny's Podcast, YAP, and The Tim Ferriss Show. Text reads: "Your favorite creators use us. You should too."
Riverside
Riverside
AI / Data
Awareness
Linkedin
HubSpot ad on an orange background showing data flowing from Contacts, Event Attendees, and Product Usage into a unified spreadsheet. Text reads: "What could you do with unified marketing data? Discover the essential apps for data activation collection by HubSpot."
HubSpot
HubSpot
SaaS / Software
Awareness
Meta
Riverside testimonial ad featuring a headshot of a man alongside his quote: "It took us little-to-no time to integrate our workflows." Attribution: Rob Goodman, Executive Producer at Wix.
Riverside
Riverside
Testimonial
Linkedin
Riverside testimonial ad with a keyboard and headphones in the background. Quote reads: "Repurposing with Riverside = Expanding your brand's reach." Attribution: Brandon Smithwrick, Director of content at Kickstarter.
Riverside
Riverside
AI / Data
Testimonial
Linkedin
Riverside ad displaying multiple content clips from a single webinar featuring different speakers in social media formats, arranged within stylized "M" shapes. Text reads: "One webinar. Endless content."
Riverside
Riverside
AI / Data
Awareness
Linkedin
Riverside ad showing a woman's face distorted with heavy pixelation and glitch effects. Text reads: "Glitches ruin webinar recordings. Record webinars in high-quality."
Riverside
Riverside
AI / Data
Fun
Linkedin
Riverside ad on a black background with "Zoom" shown pixelated and blurred. Text reads: "Still trying to repurpose your Zoom webinars? Record in high quality. Repurpose with ease."
Riverside
Riverside
AI / Data
Fun
Awareness
Linkedin
Riverside ad on a dark grid background with purple accent bar. Text reads: "5 platforms + 3 freelancers = 1 webinar? That's bad math. Use Riverside."
Riverside
Riverside
AI / Data
Fun
Numbers
Linkedin
Instantly ad comparing "Before" with a list of tasks (juggling tools, searching for leads, enriching leads, verifying contacts, writing emails, preparing follow-ups, replying to emails) versus "After" showing just the Instantly logo on a gradient blue-orange background. Title reads: "Growing your business."
Instantly
Instantly
SaaS / Software
Fun
Linkedin
Instantly ad showing scattered app icons including Outlook, Gmail, LinkedIn, Salesforce, Excel, and ChatGPT against a purple-blue gradient. Text reads: "Too many tools, not enough results? Run your entire outreach with Instantly."
Instantly
Instantly
SaaS / Software
Product
Awareness
Linkedin
Instantly ad showing lead discovery cards with names and titles, a 65% open rate chart, and $75,000 in opportunities. Text reads: "Get The Same AI System Bringing Us 200+ Sales Leads Monthly. No Contract. No Long Commitment."
Instantly
Instantly
SaaS / Software
Numbers
Meta
Instantly ad showing a phone screen with toggle settings: Sales (on), Spam (off), Manual Outreach (off), Full Calendar (on), Automated Outreach (on), Empty Calendar (off), Quality B2B Leads (on), Cold Leads (off). Text reads: "Using Instantly feels like:"
Instantly
Instantly
SaaS / Software
Numbers
Product
Meta
Instantly ad comparing "Outbound On Your Own" (high effort, low sales opps) versus "Scale Your Outbound with Instantly" (low effort, high sales opps) using battery-style progress bars.
Instantly
Instantly
SaaS / Software
Fun
Meta
Instantly ad showing a phone screen with toggle settings: Sales (on), Spam (off), Manual Outreach (off), Full Calendar (on), Automated Outreach (on), Empty Calendar (off), Quality B2B Leads (on), Cold Leads (off). Text reads: "Using Instantly feels like:"
Instantly
Instantly
SaaS / Software
Product
Meta
Instantly ad displaying dashboard analytics with metrics showing 1065 emails sent, +$21,000 revenue, 72% open rate, 12.4% click rate, and 9.5% reply rate. Text reads: "Grow Your Business Someday Instantly."
Instantly
Instantly
SaaS / Software
Fun
Awareness
Meta
Instantly ad announcing a new feature with a Slack-style interface showing inbound leads notifications. Text reads: "Automatically reveal website visitors and send targeted outreach. Send outreach with intent signals."
Instantly
Instantly
SaaS / Software
Testimonial
Meta
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