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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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AppsFlyer ad displaying a purple world map with location labels for Seoul, Beijing, Tokyo, Bangalore, Bangkok, and Sydney. Text reads: "Right where you need us whenever you need us."
Appsflyer
Appsflyer
AI / Data
Awareness
Meta
AppsFlyer ad featuring their report "The State of eCommerce App Marketing 2025 edition" showing a couple shopping with phone and bags on the cover. Text reads: "Get up to 68% more repeat purchases. Read this."
Appsflyer
Appsflyer
AI / Data
Numbers
Lead Gen
Meta
Clay ad for "How Clay Uses Clay" series showing two men smiling at a laptop with wood panel backdrop. Text reads: "Account Prioritization featuring Davide Grieco and Rob Cook."
Clay
Clay
AI / Data
Awareness
Trust
Linkedin
Clay ad with bold "Now in Europe" text against a bright orange background, featuring layered wavy clay shapes in dark green, lime green, and pink at the bottom.
Clay
Clay
AI / Data
Awareness
Linkedin
Clay ad displaying a map of Europe with green bubbles showing data improvement percentages by region: Nordics +234%, BENELUX +187%, DACH +262%, Western Europe +254%, Central Europe +224%. Text reads: "+200% more usable data in Europe."
Clay
Clay
AI / Data
Awareness
Lead Gen
Numbers
Linkedin
Clay ad promoting the European GTM Livestream Series with solutions partners Go Nimbly, The Kiln, and NewEdge Growth. Colorful 3D clay shapes in cyan and pink appear on a maroon background.
Clay
Clay
AI / Data
Social Proof
Linkedin
Clay ad featuring a 3D dark swirl logo against a purple and pink gradient background. Text reads: "Legora achieved a 80-90% match rate for contact-based audiences." Request a demo button visible.
Clay
Clay
AI / Data
Social Proof
Numbers
Linkedin
Clay ad showing a comparison table of mobile phone data across European regions: DACH, BENELUX, Nordics, Central Europe, and Western Europe. Clay shows 75-88% data quality versus competitors at 33-46%, with 187-262% average improvement. Text reads: "The creative tool for growth, now in Europe."
Clay
Clay
AI / Data
Awareness
Linkedin
Clay ad featuring a 3D orange clay block with the Terrapinn logo embossed on it against an orange background. Text reads: "Terrapinn achieved a 90% reduction in prospect acquisition cost with Clay." Request a demo button visible.
Clay
Clay
AI / Data
Social Proof
Numbers
Linkedin
Clay ad promoting a live workshop showing a workflow diagram: inbound leads from form registrations, livestreams, events, and paid ads flow into Clay for enrichment, scoring, and routing. Text reads: "Enrich and act on every inbound lead instantly." Sign up now button visible.
Clay
Clay
AI / Data
Awareness
Product
Linkedin
Semrush infographic with six numbered tips for AI search visibility: Let go of single-keyword thinking, Understand query fan-out, Shift to clusters, Map the topic universe, Build ICP-specific coverage, and Make AI visibility actionable. Title reads: "Stop Chasing Keywords in AI Search."
SEMrush
SEMrush
AI / Data
Awareness
Meta
Semrush ad styled as a social media post with the text "Unfortunately I do love:" followed by relatable marketer habits including "when ChatGPT praises my ideas," "the thrill of sending a risky idea to legal," and "refreshing dashboards every 5 minutes."
SEMrush
SEMrush
AI / Data
Fun
Meta
Semrush infographic showing four quadrants explaining how traditional SEO connects to AI Engine Visibility: Build authority, Create authoritative content, Maintain technical health, and Map competitor landscapes. Title reads: "AEO Visibility Starts with SEO Fundamentals."
SEMrush
SEMrush
AI / Data
Awareness
Meta
Semrush ad displaying a Venn diagram comparing "Traditional SERP Visibility" (Ranking-Focused) versus "AI Mode Visibility" (Citation-Focused) with overlapping factors like user intent, content authority, and technical SEO. Title reads: "Position 1 or Citation 1?"
SEMrush
SEMrush
AI / Data
Awareness
Meta
Semrush Enterprise webinar ad promoting "LLM Visibility - How do you measure the impact?" scheduled for Tuesday, October 21, 2025. Features speakers Mordy Oberstein, Alli Berry, and Rand Fishkin with Register Now button.
SEMrush
SEMrush
AI / Data
Lead Gen
Meta
Semrush meme ad featuring a young boy in a suit looking frustrated. Text reads: "When someone points out a typo on a post you read over 18 times."
SEMrush
SEMrush
AI / Data
Fun
Meta
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