Real Xero Ad Examples

Xero is a cloud-based accounting software platform in the financial management and bookkeeping industry, serving over 3.5 million subscribers globally. It is designed primarily for small businesses and their accounting advisors, offering features such as invoicing, bank reconciliation, expense tracking, purchase orders, payroll, inventory management, tax compliance, and financial reporting. Xero connects to over 1,000 third-party apps and 300+ banks and financial partners, and includes an AI financial assistant called JAX (Just Ask Xero). The platform is accessible on any device and is recognized as a G2 leader in the accounting software category.
Xero referral ad on a blue background with the headline "Refer a friend to Xero and earn £50," also offering the referred friend 50% off for 3 months, featuring photos of small business owners
Lead Gen
Meta
Xero ad on a blue background showcasing the Xero dashboard with business bank account and savings account charts, promoting 80% off for the first 3 months with a "Get started" CTA
Product
Meta
Xero ad showing a smiling hairdresser in a salon with the headline "Your business supercharged" and the subheading "Accounting software for small business," promoting 80% off for 3 months
Product
Meta
Xero ad featuring a testimonial from Chad Davis of LiveCA on a dark navy background, reading "Xero allowed us to grow. You can work remotely and enjoy life." with a "Become a Xero Partner" CTA
Testimonial
Meta
Xero ad on a blue background with the headline "The MTD diary dates you need to succeed," featuring an illustration of a person standing next to a large calendar and an HMRC recognised badge
Awareness
Meta
Xero ad on a dark navy background promoting the Xero Partner program with the headline "Becoming a Xero Partner is easy. Just follow these steps:" and a link to software for accountants and bookkeepers
Lead Gen
Meta
Xero ad with the headline "I've not got my head around MTD for income tax" on a light blue background, featuring a piping bag squeezing pink icing and an HMRC recognised badge for Making Tax Digital
Awareness
Meta
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