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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

Type
Industry
Platform
Type
Platform
Industry
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Sastrify animated GIF ad on mint/turquoise background. Sastrify logo centered with hashtag taglines: #buycheaper #buyfaster #buyless #buybetter in orange text.
Sastrify
Sastrify
SaaS / Software
Awareness
Linkedin
PandaDoc animated GIF ad on pink background with illustrated person meditating. Dark smoke/hair flowing upward contains headline Cut your document signing time in half. PandaDoc logo top left.
PandaDoc
PandaDoc
SaaS / Software
Comparison
Google
Monday.com animated GIF ad on light gray background. Headline Yes, your team is productive... Shows floating UI cards and #project_management kanban board with task cards. Purple Request a live demo button.
monday.com
monday.com
SaaS / Software
Product
Linkedin
Instantly animated GIF ad on white background with Instantly logo at top. Shows abstract gradient rounded rectangle in blue and tan/peach tones.
Instantly
Instantly
SaaS / Software
Awareness
Linkedin
IBM animated banner ad showing man with glasses waving excitedly. Text reads What's behind the door? Explore the supply chain lab from IBM with Go now CTA arrow. Leaderboard format.
IBM
IBM
SaaS / Software
Lead Gen
Google
Foleon animated GIF ad on dark navy background featuring animated red PDF file icon with sad/bored face expression. Humorous take on static PDF content.
Foleon
Foleon
SaaS / Software
Fun
Linkedin
Zapier ad displaying five company logos including Vector Media and Orchard against a purple background. Text reads: "Businesses get more done when everyone automates. Just ask these 5 companies." Download now button visible.
Zapier
Zapier
SaaS / Software
Trust
Social Proof
Linkedin
Zapier ad showing a man in a light blue shirt holding a snack bar against a beige background. Text reads: "Crush deals like a champ. Put AI orchestration to work." Get started button visible.
Zapier
Zapier
SaaS / Software
Fun
Linkedin
Zapier ad featuring Vector Media case study with illustration of stacked forms transforming into Zapier logo. Text reads: "From 29 manual steps to just one click. See how Vector Media sped up onboarding with Zapier." See how they did it link visible.
Zapier
Zapier
SaaS / Software
Trust
Social Proof
Numbers
Linkedin
Zapier ad showing a smiling man at a laptop alongside a workflow diagram connecting Airtable and OpenAI icons to create a new post. Text reads: "Turn your blogs into social media gold with Zapier's Airtable and OpenAI integration." Learn More button visible.
Zapier
Zapier
SaaS / Software
Awareness
Product
Linkedin
Zapier ad featuring illustration of a smiling woman with multiple arms juggling tasks against a dark brown background. Text reads: "Know where you stand. Get your AI readiness score in two minutes."
Zapier
Zapier
SaaS / Software
Trust
Lead Gen
Linkedin
HeyGen ad styled as a social media post showing side-by-side comparison of a real person and their AI avatar. Text includes user testimonial: "My parents weren't able to tell it's AI, so it's pretty damn close!" Labels read "Left: Real Me" and "Right: HeyGen AI Avatar."
HeyGen
HeyGen
AI / Data
Trust
Social Proof
Meta
HeyGen ad with illustration of three identical animated figures with curly hair wearing futuristic suits, pointing at each other. Text reads: "Clone Yourself with HeyGen. Ever wish there were two of you? Now there can be. Meet your HeyGen clone."
HeyGen
HeyGen
AI / Data
Fun
Meta
HeyGen ad featuring the platform interface with a man in an orange shirt as the video subject, alongside avatar options, emotion settings, and language selection panels. Text reads: "AI video projects? Manage like a pro."
HeyGen
HeyGen
AI / Data
Product
Meta
HeyGen ad displaying a language selection interface with flags for Chinese, Spanish, German, French, and Japanese against a light blue background. Text reads: "Sound like you, in 170+ languages. AI voice cloning, now available."
HeyGen
HeyGen
AI / Data
Numbers
Meta
HeyGen ad showing a smiling woman with multiple AI-generated avatar versions of herself fanning out behind her. Text reads: "Film Yourself once. Get your AI avatar to be on camera." HeyGen.com visible.
HeyGen
HeyGen
AI / Data
Awareness
Meta
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