Klaviyo is a marketing automation platform focused on email and SMS marketing for e-commerce businesses. It connects directly to platforms like Shopify, WooCommerce, and BigCommerce, pulling in customer purchase data, browsing behavior, and engagement history to power personalized campaigns. Marketers use Klaviyo to set up automated email sequences such as abandoned cart reminders, post-purchase follow-ups, and win-back campaigns, along with SMS messages triggered by real-time customer actions. The platform also functions as a customer data platform, giving teams detailed segmentation and analytics tools. It is one of the most widely adopted email marketing tools in the Shopify ecosystem.
Website URL
https://klaviyo.comIndustry
SaaS / Software

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