Real Gusto Ad Examples

Gusto is a payroll and HR platform built for small businesses and startups. It handles payroll processing, tax filing, benefits administration, workers' compensation, and employee onboarding in one system. The platform automates payroll calculations and tax payments at the federal, state, and local level, and generates year-end tax forms automatically. Gusto also supports health insurance, 401(k) plans, and other employee benefits that small companies can offer without needing a dedicated HR department. It is frequently chosen by businesses with fewer than 100 employees that need an affordable, easy-to-use payroll software with built-in HR tools.
Gusto ad with text "Pay yourself. Save on taxes. Meet Gusto Solo." on a soft pink background with scattered geometric shapes, featuring two playful illustrations of characters carrying work items, with "Meet Gusto Solo" highlighted in coral/red text
Product
Meta
Gusto ad with headline "It's ok to love your payroll provider" on a light blue background, featuring an illustrated woman in a denim jacket walking next to a bicycle with flowers in the basket, alongside a phone showing the Gusto payroll interface with "Run payroll May 16–28, 2018" and employee entries for Holly A. (PR Manager, 40 hrs), Eric H. (Content Strategist, 40 hrs), and Tony M. (SEO Strategist, 28 hrs)
Awareness
Meta
Gusto ad with headline "Payroll just got easier" on a cream/beige background with teal leaf illustrations, showing the Gusto payroll interface on a phone with employee entries including names, roles, and hours for a pay period of May 16th–25th
Product
Meta
A display ad for Gusto on a light mint/seafoam background. The Gusto logo in coral red sits at the top. Large dark text reads "The #1 choice for small business payroll." Below, a screenshot of the Gusto payroll interface is shown on a tilted laptop/browser mockup, displaying a "Run payroll" confirmation screen that says "You did it, Jessica!" with a pay date of Friday, Jan 24th and a total payroll of $9,498.40. A whimsical teal illustration of a person relaxing in a chair appears beside the confirmation message.
Product
Meta
A display ad for the Gusto Impact Awards featuring Greene Thumb Landscape as a highlighted business. The background shows a rich green grass texture with a rolled-up strip of sod in the lower right. The Greene Thumb Landscape logo in white sits at the top. White text reads "Building community from the ground up" with a yellow badge below that says "since 1992." The Gusto Impact Awards branding appears in white at the bottom right corner.
Awareness
Meta
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