AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers understand where their installs and in-app events come from. It tracks user acquisition across advertising networks, organic channels, and owned media, attributing each install to its source so teams can measure campaign performance accurately. AppsFlyer also provides tools for deep linking, audience segmentation, fraud protection, and incrementality measurement. The platform processes billions of mobile events daily and integrates with thousands of ad networks and marketing partners. It is the standard mobile attribution tool used by app-first companies in gaming, e-commerce, fintech, and entertainment.
Website URL
https://appsflyer.comIndustry
AI / Data

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